Previously, EMinei Consulting LLC's website was cluttered and followed a grayscale color scheme. There was also a lack of Call-to-Actions, which made navigating the website less intuitive.

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Learning about the importance of call-to-actions from my Internet Marketing class, I sought to organize the website and incorporate more Call-to-Action buttons to increase conversion rates. Additionally, I tried to make the website as user-friendly as possible based on website principles I learned.

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The colors dark blue and orange-yellow were chosen as new brand colors after doing color theory research. Dark blue was chosen due to its association with trust and professionalism. Orange-yellow was chosen because it was a suitable color for communication (human) and suits the founder's bright personality.