ABOUT ME
My name is Kimberly Tan. I recently attained my Master of Science degree in Business Analytics from Baruch College, Zicklin School of Business. From the same school, I attained a B.B.A degree in General Marketing Management/Advertising with Summa Cum Laude.
Curious about human psychology and the driving force behind behavior, I involved myself in marketing positions on-campus and in internships. Due to the diverse nature of the roles, I was able to experiment with content marketing to increase organic reach, design marketing materials for event promotion, and gained exposure to website design and SEO-optimization.
With my Master's degree and experience in the marketing field, I hope to help consumers have a better experience and businesses to continue providing good products to consumers.
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OTHER FACTS
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Fluent in English and Mandarin
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Contributes English and Mandarin subtitles to popular Asian drama streaming website, Viki.com, to improve translation skills
Mandarin:
Did subtitles for Taiwanese and Chinese drama episodes on Viki
Dramas include Tea Love, The Perfect Couple, The Sleeping Beauty, Marry Me, Love By Design, First Love
Provided 234 subtitles
English:
Transcribed English videos on Viki and provided English subtitles
90 subtitles
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South East Asian - enabling me to provide a non-North American perspective to matters
MULTICULTURAL
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Work at BMCC with counselors and fellow assistants to assist 100+ students in 2020
Work as a team with volunteers (delegation of duties) for New York Cares and on-campus to:
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Performed public service at Fort Tryon Park (clean up leaf litter)
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Organized books shelves for patrons' easy access in New Utrecht Brooklyn Public Library
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Entertained children and served adults by distributing candies to visitors in the American Museum of Natural History during their Halloween event
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Assembled care packages for homeless people with Baruch's Intervarsity Christian Fellowship
Conversation Partners Program
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Delegate work and support e-board members during recruitment events
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Increased program applications, during the Spring 2018, by 20% through recruitment efforts with e-board members
TEAM WORKER
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Counsel e-board members when they require another opinion or help
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Review e-board members' work and communicate to them foreseeable issues and suggestions when present
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Serve as a liaison between e-board members and the Director when concerns arise over a mismatch of expectations and feasibility
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Initiate conversation with e-board members when they appear to be concerned about something and gather feedback on how teamwork can be maximized
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Resolve communication issues between e-board members and collaborators to facilitate work completion and event success
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Train PR coordinator when trainer was not available (tutorial of Mail Chimp)
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Led negotiations and event planning (expenditures) for budget increase appeals
DEDICATED LEADER (CPP)
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Able to pick up coding languages such as Python, R, and SQL relatively quickly
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Familiar with audio visual equipment such as microphones, projectors, cameras, etc. and office equipment (printers and copiers)
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Basic proficiency with Adobe Photoshop, Adobe Flash (creates animation and websites), and Adobe Premiere
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Proficient with Microsoft Office, Word, and Power Point
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Excel in Microsoft Excel classes and can perform unfamiliar Excel tasks (such as creating Gant charts, etc.) by Googling
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Familiar with MailChimp, WordPress websites, Instagram, and Facebook (manage CPP website, Instagram, and Facebook accounts)
QUICK TECH LEARNER
Co-sponsorship & Collaboration (CPP)
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Acquired 10 event cosponsors for new event through email marketing (2020)
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Expand program's presence on campus and enrich program's events by screening co-sponsorship requests and reaching out to (negotiate with) on-campus clubs and organizations for a mutually beneficial relationship
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Build network and provide useful resources for program participants by review the benefits of each collaboration requests equally and bringing it up to the Director (if necessary), even if the collaborator is not one we have prior experience with (open minded
Customer Service (CPP)
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Improve program experience and application rate by listening to and answering each program participant's inquiry patiently and informatively
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Aid in program improvement through inquiry and receiving feedback from participants and initiate feedback review and implementation with Director and e-board members
LISTENER & NEGOTIATOR
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Revamped and increased attendance rate of one of the most unpopular events, "Tea Time and Feedback Session", by 73%.
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Led flyer handout sessions, co-led collaboration with important on-campus service centers, and reached out to on-campus clubs, to increase program application rates when application rate was at its historical low